Mythologies

My Everyday product is - Shampoo:

• Freshness
• Clean 
• Beauty
• Natural 
• Healthy 
• White colours
• Long shiny hair
• Smell is natural and fresh

Media mythologies - are commonly held beliefs, and they are used frequently to create meaning in advertising.

Anchoring meaning - is anchored (locked) in the image through the use of the caption and/or logo.


Dior perfume:

The mythologies for this advert are how it makes the women look, for example the use of the gold colour shows power and wealth because gold is expensive. Also her outfit makes her look like a goddess, which has connotations of strength and luxury, this shows a strong confident women which represents the perfume. I feel the advert wants people to see her as like a statue draped in gold and see how powerful it makes women look.

Versace aftershave:

The myths for this advert are how it makes the man look, for example the posture of the man shows the aftershave as the number one to have, he's holding it up like a champion holds up a trophy. The use of the colours on his shirt are very sporty as men in America stereotypically use these shirts when playing football or rugby and many other sporting events. This makes the man seem very cool because of the blue, and very sexy because of the use of the red colour.