My Advert Analysis

My Advert

The psychographic audience for my product is women with very dry hair that want to protect their hair from being dry. The water being poured into the glass is representing that the shampoo is just like water for your hair, and shows that it gives your hair all the essentials to survive just like water does for us. The word 'thirsty' suggests that your hair is desperate for this product and is the same as when we are 'thirsty' for water. The setting as a beach has connotations of fresh, natural and tropical which shows this product as an organic and clean. Also the colours white and blue represent cleanliness, purity and confidence. When buying this shampoo customers will look for a shampoo which makes them feel confident and happy with themselves and the emotions are shown through the setting as people are meant to feel happy and confident around the beach, this also implies that using this product will get you holiday ready.